Created in partnership with HBO, AT&T, and Framestore, The Dead Must Die is a mixed reality experience that brought Game of Thrones into a retail environment as a public-facing installation and at-home experience. Built using real-time content and spatial mapping, it transformed the user’s surroundings into an interactive encounter—opening a portal into the North and placing them face-to-face with a White Walker. Combining digital characters, environmental effects, and physical set elements, the project explored how content can be experienced through spatial interfaces, blending motion, interaction, and storytelling across physical and digital space.